Marcela Ricci

Marcela Ricci

B2B SaaS Marketing & Brand Strategy

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About Me

Marketer and brand strategist by day, fiction writer by night, I specialize in ABM, content, event marketing, and brand strategy for global organizations of all shapes and sizes.

I have over a decade of experience planning and implementing integrated marketing campaigns and growth strategies for non-profits, startups, and multinational enterprises.

I hold a BA in Creative Writing and a MBS in Marketing and Management. Since 2017, I’ve been helping B2B SaaS companies scale revenue with a modern approach to branding, content, and demand generation.

My previous experience working in the public sector and non-profit management have given me a unique perspective that results in an empathetic, human-centric approach to my work. 

Skills Overview

MarTech Stack: Hubspot, Marketo, Pardot, Demandbase, Unbounce, SEMrush, Google Analytics, Clearbit, Wordpress, SFDC, Gong, Outreach.

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Content Marketing

  • Content strategy
  • Copywriting & editing 
  • SEO 
  • Graphic design 
  • Social media
  • Podcasts & webinars
  • Website management & maintenance
  • See examples

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Brand Strategy

  • Brand identity & guidelines
  • Market segmentation & targeting
  • Market research & competitive analysis
  • Strategic planning & positioning
  • See examples

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Field & Event Marketing

  • Strategic, data-driven event planning
  • In-person, hybrid, & virtual events
  • Engagement data strategy
  • Conferences & roadshows
  • VIP & networking events
  • Training & workshops
  • See examples

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ABM & Demand Gen

  • Target account list development & mapping
  • Segmentation & personalization
  • Inbound & outbound marketing
  • Lead scoring & nurturing
  • PPC
  • PR & earned media

And so much more!

Let’s Talk

What people are saying

“Marcela is the type of employee that people fight for. She comes in, understands your market and treats any business as if it is her own. She has a great ability to see both big picture and execute on tactics. She is results driven and has always exceeded my expectations in terms of results.”

— Shirien E., CEO of HealthHop

“I have worked with Marcela for four years and have been amazed at everything she has achieved for Certain as part of the marketing team. She is a self-starter and is up for any challenge that comes her way. She has contributed to, or led projects in every aspect of marketing including content production, events, graphic design, vendor management, customer relations and demand gen.”

— Kent M., Sr. Marketing Manager at Keywords Studios

Blog Posts

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